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Even Before the Goya Foods Boycott, Some Latinxs Were Looking Elsewhere For Healthier Alternatives

Founded in 1936 by Spanish immigrants Don Prudencio Unanue and his wife Carolina, who first migrated to Puerto Rico, products by Goya Foods, like Adobo and Sazón, have been a staple in Latinx households for decades. While for years the brand, which according to its website is POPSUGAR

How to Research the Market Before Launching a Product or Service

Conducting market research is crucial if you’re planning on launching a new product or service. For starters, you’ll need to learn about your likely customers, ensure there’s demand for your product or service, and figure out how to appeal to consumers. Additionally, study your industry at large, and figure out how to stand out from the competition. Finally, since launching a product or service is a risky endeavor, try to anticipate challenges, and use your research to dev…
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